Patient support services—or hubs—routinely rely on human-based phone calls and other manual outreach to enroll, qualify, and support therapy adherence. But in an age of digital-everything, is that about to change?
A recent Cardinal Health™ Sonexus™ Access and Patient Support and BioPharma Dive survey found that 77% of biopharmaceutical executives have noticed a decreasing number of patients preferring phone-based enrollment with a live agent over the past five years. In response, manufacturers are increasingly pursuing more modern and patient-friendly options like guided self-service tools.
The insights don’t mean that human-powered techniques are obsolete, though. Many biopharmaceutical executives say phone remains relevant for populations such as older generations or caregivers. But the trends do indicate more opportunities to balance newer outreach methods with those legacy channels.
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